You never know how THE big game will go, and when one team obliterates the other, you pretty much end up with a Snoozer Bowl instead of the Super Bowl you made all those snacks for. Courtesy of the quasi-free market, though, there’s more to the Big Bowl than football.
This year’s ads as a whole fell short of previous Bowl ads, in my opinion.
A lot of criticism followed Coca-Cola’s ad with “America the Beautiful” in different languages. I understood the diversity the company was aiming for, but if the object is to sell a product, seems to me you don’t want to alienate the market where the event carrying your ad airs. I’d classify it as left of center in terms of content—that doesn’t bother me because that’s the company’s call—and when a soft drink maker ventures into political turf, the deal can go south pretty quickly.
I doubt many crunchies jump on Coca-Cola anyway, if you consider the hyper-obsession with pop health culture a lot of progs appear to have.
As an aside, although Coke employees gave slightly more to GOP candidates than Dems overall, the top recipient of campaign donations was President Barack Obama as of quarter 3 in 2013.
My favorite ads came from T-Mobile and Cheerios.
I thought the Tim Tebow ad was funny and I welcomed the humor amid watching Peyton Manning, a quarterback I admire, struggle with his all-over-the-place team. Defense really does matter, fellows.
I also appreciated the T-Mobile ad consisting of only text against a pink background. Minimalist, but very effective. As a matter of fact, both those ads convinced me I need to take a serious look at my own provider because the deal T-Mobile is offering is hard to beat.
The Cheerios ad brought back “Gracie,” a little girl whose mom is white and dad is black. I point that out because many have made the ad a political token about biracial families. To me, it’s an ad about a nuclear family like my own and one really cute kid.
Gracie is an amazing actress and I am certain she has a bright future. With a simple expression on her face, she silently delivers a lot of commentary. This year Gracie learns she’s getting a little brother. Dad breaks the news to her and Gracie gets him to agree to a puppy. The look on Mom’s face at the end of the ad is perfect. Little girls can talk their dads into just about anything, and I can personally attest to that.
Rounding out the night’s entertainment was Puppy Bowl X. Who doesn’t like cute puppies, kitties, and (oh,my!) penguins? Rusty, the dog my family rescued, glued himself to the TV—he apparently has dreams of a career in puppy-ball.
Double kudos for the Puppy Bowl’s humorous take on the power outage at last year’s Super Bowl. Hilarious.
Super Bowl is an annual family event at our house, and last night didn’t disappoint all of us. My son-in-law was for the Seahawks, so he was happy.
My family also liked the half-time show with Bruno Mars.
Off the gridiron, the ads and the Puppy Bowl gave us much to enjoy. Now comes the lull in the season, and the football fanatics in my family will go through withdrawal until preseason games crank up in late summer.
(Commentary by Kay B. Day/Feb. 3, 2014)